The application process has taken us longer than I thought it would because it has made us question whether there really is a market for the idea. Yes, it does help to solve a problem, but we don't have a working product to get user feedback.
So for the past couple of weeks I've set the application aside and have focused on administering a market survey, so most of my time has been on the right wording for the test.
Hopefully with the help of social networks, email, WOM, etc... We'll be able to get a large enough sample to help us understand if we're heading in the right direction. If so, we'll submit our application with the survey results.
I am sure, though, that upon reading the questions, the person taking the survey will know quite easily what our start-up will be doing... which can be good and bad. Our positive spin on this is the survey will be our public declaration that we are up to something.
So for the past couple of weeks I've set the application aside and have focused on administering a market survey, so most of my time has been on the right wording for the test.
Hopefully with the help of social networks, email, WOM, etc... We'll be able to get a large enough sample to help us understand if we're heading in the right direction. If so, we'll submit our application with the survey results.
I am sure, though, that upon reading the questions, the person taking the survey will know quite easily what our start-up will be doing... which can be good and bad. Our positive spin on this is the survey will be our public declaration that we are up to something.