Try using an ad blocker.

I use the AdBlock Plus, NoScript, and RequestPolicy plugins for Firefox, along with Privoxy, and virtually never see ads.

My point is really more that I question the veracity of the site, and thus the story.

Incidentally, I can't get those on my iPad.

Don't go by it's website, which hasn't been given a facelift in at least 6 or 7 years. However, having been a subscriber of Telegraph (India) for over a decade, I can say that it is not often inaccurate. It's the leading English daily (combined sales of #2 and #3 are less than Telegraph's) in Eastern part of India.