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I see exploration, which in a changing industry is always essential. Compare with the steps Hollywood and the music industry take to adapt.

Perhaps you find annoying that they are exploring without sticking to certain "principles": "free access" and "no walled gardens". I would guess that part of their exploration consists of searching for which principles they can stick to without having to close down.

The Guardian, in particular, has an unusual ownership [1] and they probably need to explore solutions in rather unusual ways.

[1] http://en.wikipedia.org/wiki/The_Guardian#Ownership



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