From a user's standpoint, I think you're focusing too much on trying to get me to register. I won't even get to the demo if it requires me to register.
I get it from your perspective, you want to get their info so you can follow up, etc. It's just risky since a lot of people won't get to the "Aha" moment and will just end up leaving.
I get it from your perspective, you want to get their info so you can follow up, etc. It's just risky since a lot of people won't get to the "Aha" moment and will just end up leaving.