I think that's a slightly cynical view. While I can certainly appreciate and relate to the distaste for SEM/SEO gaming, their article for how to play the guitar is a very newb-friendly summary and a lot better than 90% of the sites out there. Look at the top results, it speaks for itself.
A successful startup does not always rely on unique and innovative technology, the execution of a consumer "brand experience" can be as equally important. In this case, their IP is human-driven. Google's algorithm is nice but it's not AI yet.
To me, Mahalo completes the yin-yang of search. The concept is not new, human-filtering was around in the 90-00's. Popular algorithms and directories have come and gone. Mahalo is doing the best job of it today.
A successful startup does not always rely on unique and innovative technology, the execution of a consumer "brand experience" can be as equally important. In this case, their IP is human-driven. Google's algorithm is nice but it's not AI yet.
To me, Mahalo completes the yin-yang of search. The concept is not new, human-filtering was around in the 90-00's. Popular algorithms and directories have come and gone. Mahalo is doing the best job of it today.