A couple of years ago Altman was saying the price of AI compute is going to drop 90% year over year or something like that, so I don't think they're nervous about talking about lowering their costs. They probably just haven't been able to lower their costs.
You have to keep in mind that about 99% of their announcements are targeted towards investors (their most important revenue source..), so they're not going to be afraid to mention metrics that make the business look better.
You have to keep in mind that about 99% of their announcements are targeted towards investors (their most important revenue source..), so they're not going to be afraid to mention metrics that make the business look better.