Even though I agree SOC2 in practice is of dubious security value, I do think you can lose out on sales if you don't have it. I recently had to choose among a bevy of headless CRM options for a client, and they were adamant that whatever platform we used _had_ to be SOC2 compliant. This narrowed the field significantly and ultimately we went with Strapi solely because of this requirement. I see this come up all the time.
Tools like Vanta (and I'm sure others, Drata maybe, I haven't used them) make SOC2 compliance pretty "easy" in the sense that it's often a mechanical process that doesn't require too much thought. At least for me, it usually involves being in a Slack channel with an auditor, and they're advising you on all the things to do (they want you to "win"/pass, although there is no real pass fail), and then you just need to check the boxes in Vanta.
I have an extended take on things like Drata and Vanta elsewhere in the thread. I think they're great if you know what you're doing, but dangerous if you don't: the expenses they incur are insidious, because they're not the sticker price of the software or the audit, but rather the unnecessary engineering they lead you to do.
Tools like Vanta (and I'm sure others, Drata maybe, I haven't used them) make SOC2 compliance pretty "easy" in the sense that it's often a mechanical process that doesn't require too much thought. At least for me, it usually involves being in a Slack channel with an auditor, and they're advising you on all the things to do (they want you to "win"/pass, although there is no real pass fail), and then you just need to check the boxes in Vanta.