There is an exception though, which is building apps for some established brand who's business is not selling apps.
Even some fairly small companies now want their own 'app' in order to seem hip and modern. This could be anything from a spammy push notification thing to a crappy game that has been rebranded.
The purpose of these apps is not to have millions of downloads, but to have enough customers put it on their phones so that it helps them sell X more of Y where X is some number higher than what it cost to produce the app.
Even some fairly small companies now want their own 'app' in order to seem hip and modern. This could be anything from a spammy push notification thing to a crappy game that has been rebranded.
The purpose of these apps is not to have millions of downloads, but to have enough customers put it on their phones so that it helps them sell X more of Y where X is some number higher than what it cost to produce the app.