Well, they simply don't. Everybody is forced to use it at my (>100k employee) company. They are tracking it - if you don't use it every single day, you get flagged. Tons of people hate this.
I use it constantly. Everybody I work with uses it constantly. We use it voluntarily (we are the software folks). And we would all give it up in a heartbeat if there was a way to destroy it.
I hear this sentiment constantly online and from friends at other large companies. You are not observing the general reality.
That's your experience, perhaps. I use it extensively in my work, and some in my personal life. I also think it's a net negative for society, will likely be highly destructive, and I would be happy to give up my use of it in exchange for its elimination.
How many of those billion users are using it because they keep being told to become proficient with AI or risk being left behind? I guess a decent enough slice, as the FUD campaign is getting more persistent everyday.