I've worked on two open source infrastructure projects that raised money now, and am friends with people involved in many more. I'd put a couple of asterisks next to the claims in this article:
- VCs definitely cared about our Stars, especially in early stages, but not as our primary metric. I suppose Stars might be the primary metric if they're truly off the charts, but usually they're just one of many social proof signals an investor might look at.
- Investors, especially at the earliest stages, are quite a varied bunch. Some were diligent about looking at who was leaving Stars on the repo (i.e. are these accounts fake/do they belong to potential future customers). Some less so. This is true for basically every metric (see: startups that grossly misreport ARR)
- Fake GitHub stars were a thing way before 2022. I'd have to look in more detail at the methodology here, but I'd question any analysis that finds that paying for GitHub Stars (or any social following kind of metric) is a strictly post-2022 thing. Any metric that can be construed as social proof will immediately have its own grifter economy. Investors know this and (mostly) do their diligence.
Finally, showing numbers is hard for an early stage open source startup. At later stages, you should be able to show an actual business with typical metrics, but at the seed stage you often just have a repo and a website. Your goal is just to get a lot of people using your software. You can add telemetry to track that, but that's a thorny decision. GitHub Stars aren't a terrible proxy for popularity, provided that you audit the quality of the following. A project with a lot of organic stars and forks is, at the very least, a project that a lot of people are familiar with.
I'm not saying that GitHub Stars aren't wildly overvalued or gamed, but contextualized properly, they're a reasonable metric to consider, particularly at earlier stages. Most investors aren't just throwing millions at random repositories with 20k Stars from obviously spam accounts.
- VCs definitely cared about our Stars, especially in early stages, but not as our primary metric. I suppose Stars might be the primary metric if they're truly off the charts, but usually they're just one of many social proof signals an investor might look at.
- Investors, especially at the earliest stages, are quite a varied bunch. Some were diligent about looking at who was leaving Stars on the repo (i.e. are these accounts fake/do they belong to potential future customers). Some less so. This is true for basically every metric (see: startups that grossly misreport ARR)
- Fake GitHub stars were a thing way before 2022. I'd have to look in more detail at the methodology here, but I'd question any analysis that finds that paying for GitHub Stars (or any social following kind of metric) is a strictly post-2022 thing. Any metric that can be construed as social proof will immediately have its own grifter economy. Investors know this and (mostly) do their diligence.
Finally, showing numbers is hard for an early stage open source startup. At later stages, you should be able to show an actual business with typical metrics, but at the seed stage you often just have a repo and a website. Your goal is just to get a lot of people using your software. You can add telemetry to track that, but that's a thorny decision. GitHub Stars aren't a terrible proxy for popularity, provided that you audit the quality of the following. A project with a lot of organic stars and forks is, at the very least, a project that a lot of people are familiar with.
I'm not saying that GitHub Stars aren't wildly overvalued or gamed, but contextualized properly, they're a reasonable metric to consider, particularly at earlier stages. Most investors aren't just throwing millions at random repositories with 20k Stars from obviously spam accounts.