I went back and looked at their application to see what we liked about it. What we liked is that they really understood their domain. This was not random undergrads making up some idea about social shopping. These people clearly understood local newspapers.
Out of curiousity, do you find that a lot of people applying under RFS don't understand their domain? It seems to me that a lot of those things are things that are both clearly broken, and not yet fixed, which means you get a lot of people from the sidelines saying "Oh all you need to do to fix that is ..." not knowing that the exact thing has been tried and failed dozens of times.
A lot of people who apply don't understand their domain, but I've never looked at whether this is more or less true for applications that mention a specific RFS.
