I think a better comparison is saying that search ads don't change search results (but it does change the results page).

The point is that the language and nuance ends up being lost on a large portion of the audience.

Just like some youtube content with built-in ads about AI tools while the video is bushing on AI tools

Funny, because the impact of introducing ads on the editorial line of any publication that does it is very real. I'd expect the same from ChatGPT.