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> But the article points out that the students here don't even watch movies themselves -- "students have struggled to name any film" they recently watched. Why are these people even studying film? The inattention is clearly caused by disinterest.

There's a saying around here that roughly goes: few things are as successful in killing one's interest in something as pursuing a formal education about it.

Being innately interested in something is one thing, but then being in an environment when that is now a hard expectation is another.

It's like the difference between wanting to draw something and being forced to draw something. Entirely different playing fields.





it's not just a saying, literally anytime you introduce external rewards for a behavior, you kill any intrinsic motivation for doing the thing.

Simply untrue.

Plenty of people have a job that gives them money, yet they also get pleasure and satisfaction from their job.

I think you are referring to studies that show that payment can paradoxically be demotivating. But that isn't always true.


opposite in my case



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