Meh, it just looks like any other truck to me. It even has a sprinkle of the silly "wow very technology!" aesthetic pandering that's typical of EVs. But plenty of strong-selling EVs do that (see: Hyundai).
But you're right! An electric pickup truck is a status symbol, but an F-150 isn't a status symbol. The F-150 brand, and the blue oval itself, is associated with being an appliance. The branding is at odds with the starry-eyed futurism that drives EV sales.
Don't get me wrong, plenty of folks buy F-150s and Rams and Silverados who don't need them. But, those people are cosplaying their imaginary blue-collar grandfathers. An electric car goes against that retrospective way of thinking.
As for folks who actually need a pickup for practical reasons, they don't want a Lightning. Ford doesn't sell it with an 8 foot bed. Every time you get plywood or drywall or whatever, it's gonna hang out the back. Can't wait to see the look on your face when a ladder falls over onto the hood of your $75,000 truck.
But you're right! An electric pickup truck is a status symbol, but an F-150 isn't a status symbol. The F-150 brand, and the blue oval itself, is associated with being an appliance. The branding is at odds with the starry-eyed futurism that drives EV sales.
Don't get me wrong, plenty of folks buy F-150s and Rams and Silverados who don't need them. But, those people are cosplaying their imaginary blue-collar grandfathers. An electric car goes against that retrospective way of thinking.
As for folks who actually need a pickup for practical reasons, they don't want a Lightning. Ford doesn't sell it with an 8 foot bed. Every time you get plywood or drywall or whatever, it's gonna hang out the back. Can't wait to see the look on your face when a ladder falls over onto the hood of your $75,000 truck.