The sales pitch for FOSS to corporations in the 1990s and 2000s was "free as in speech and free as in beer". Reneging on that is a straight-up rug pull on the adopters.
Both gratis and libre were talking points for FOSS advocates, with gratis being leaned on heavily to persuade businesses who didn't give a hoot about libre, which turned out to be almost everybody. Source: I was there too.
