Suggestion: similar to what you've done with your HN link, it would be nice to have some suggested URLs in a dropdown on the homepage searchbox to give new visitors something to try immediately, to get a feel for what it does (without having to leave the site & find their own link to trial the functionality with).

Also - minor bug report: I've imported 1 recipe (by clicking your HN link) but the upsell popup tells me I've imported 4 recipes.