I just read 'The Innovator's Dilemma' by Clayton Christensen and it's awesome.
There's all this talk of "disrupting" everything in the tech world right now and a lot of it is really bullshit. This guy is the one who coined the term disruptive technology, and when you dig into it it's a really interesting concept that he actually backs up with great research on the disk drive industry.
The core of the idea is that 'disruptive' technologies are underdog technologies that actually have worse performance than the leading technologies of their time, but also some other attributes (smaller, lighter, etc) that make them valuable to customers in niche, less profitable markets the big guys aren't interested in. Since technology progresses much faster than our demand for it, those cheaper, crappier technologies improve over time and end up killing the big, expensive players who originally dominated the market.
There's all this talk of "disrupting" everything in the tech world right now and a lot of it is really bullshit. This guy is the one who coined the term disruptive technology, and when you dig into it it's a really interesting concept that he actually backs up with great research on the disk drive industry.
The core of the idea is that 'disruptive' technologies are underdog technologies that actually have worse performance than the leading technologies of their time, but also some other attributes (smaller, lighter, etc) that make them valuable to customers in niche, less profitable markets the big guys aren't interested in. Since technology progresses much faster than our demand for it, those cheaper, crappier technologies improve over time and end up killing the big, expensive players who originally dominated the market.
Really great read