> Pagination is one of the worst design and usability sins on the Web, the kind of obvious...
It's not obvious. It depends on the situation. At Etsy, we experimented with infinite scroll in search and pretty much every metric we cared about got worse. But we do use it successfully in other contexts.
The thing that annoys me about this article is that it could mention A/B results in some way, but it doesn't. He's just countering some editor's opinion with his own.
It's not obvious. It depends on the situation. At Etsy, we experimented with infinite scroll in search and pretty much every metric we cared about got worse. But we do use it successfully in other contexts.
The thing that annoys me about this article is that it could mention A/B results in some way, but it doesn't. He's just countering some editor's opinion with his own.