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...and then WhatsApp starts to send ads in push-notifications that you can't turn off. And you either have to live with it, or be a massive black hole in your friends communities.

I don't know if RCS is the way, but monopolistic messaging apps definitely aren't.

https://apple.stackexchange.com/questions/474179/how-do-i-di...





> and then WhatsApp starts to send ads in push-notifications that you can't turn off

*that you can't filter.

Every time an app begs me to enable notifications, I give it the side-eye because I immediately assume it's going to include notifications that I don't want to see, which are essentially ads for some app feature / some part of their walled garden.

I want to be able to filter notifications at the OS level. That could be by a substring search on the content of the notification, or by a unique-per-call-site (in the code) identifier included in the API the app uses to surface a notification (though I suspect most apps would just re-use the same identifier everywhere because the developers don't want me to be able to filter their ads).


My point was that such services will always enshittify.

With RCS, you have at least multiple providers and the ability to switch without being socially exiled.




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