While the comparison doc mentions it, I don't see anyone here talking about Wipr 2. As the comparison doc states, if all you need is configuration-free ad blocking on macOS and iOS, Wipr 2 definitely gets my vote.
I'm not sure if I'm just completely unlucky and/or illiterate, but I coughed up for Wipr and it really has not panned out as effectively as I'd hoped. I recently also tossed in UBOLite and the difference is night-and-day: actually being able to browse without ads.