The design 100% has to change. There is a marketing battle for the highest hood, since it looks dope as fuck. We should mandate a maximum hood height for all vehicles that's dependent on driver visibility. When the next F-150 needs three steps to enter because the hood is too high and we woke up and mandated that pedestrian visibility needs to be maintained, then that's when change will happen.
It's been slowly increasing in size. Pickups last century were slightly smaller but not dramatically so -- if you look at like-for-like. A bigger driver of size IMO is the appreciate we now have for crew cabs. Those used to be rare to see on the road, now it's regular cabs that are extremely rare.
> When the next F-150 needs three steps to enter
This is mostly an aftermarket thing, and a superduty thing. My Lightning has running boards that are a little awkward to use because it isn't tall enough to justify them. I use them when getting in and out but only because they're otherwise in the way of my leg, not because the truck is hard to just step into.
My kids are old enough right about now that if Ford were to come out with an electric Ranger, I might trade. I do like how the midsize trucks drive (though the Lightning is quite remarkable in how well it drives for a half-ton size truck).
Pickups are about 10 inches taller now than they used to be. That seems like a lot to me.
According to the youtube video that a different commenter linked (https://www.youtube.com/watch?v=YpuX-5E7xoU), lowering the hood height by 10 inches will make the truck 81% less likely to kill a kid in a collision.
