Well, it's insanely simple, insanely fast, often more performant than Rust with lower resource usage, with first class C-interop and cross-compiling out of the box. It's easily my favorite language now, with Go being a close second. Both are opinionated and have a standard formatter that makes Zig code instantly readable when you see it, similar to Go. Rust was once interesting, but it's firmly in macro hell territory now, just like Swift, with concealed execution paths aplenty and neither cross-compiling out of the box.
>often more performant than Rust with lower resource usage
[citation needed]
If we are to trust this page [0] Rust beats Zig on most benchmarks. In the Techempower benchmarks [1] Rust submissions dominate the TOP, while Zig is... quite far.
Several posts which I've seen in the past about Zig beating Rust by 3x or such all turned to be based on low quality Rust code with some performance pitfalls like measuring performance of writing into stdout (which Rust locks by default and Zig does not) or iterating over ..= ranges which are known to be problematic from the performance perspective.
I would say in most submission-based benchmarks among languages that should perform similar, this mostly reflects the size and enthusiasm of the community.