I don’t accept the excuse it’s too hard. If they have to spend $10 billion per year to maintain an acceptable level trust on their platforms then so be it. It’s the cost of doing business. If I went into a mall and opened up a fake Wells Fargo bank branch it would be shut down pretty instantly by human intervention. These are the conditions most businesses run under. Why should these platforms given such leeway just because ‘it’s hard’? Size and scale shouldn’t be an excuse. If its not viable to prevent fraud then they don’t have a viable business.
Yes, it's not that it's impossible, it's that it's impossible while operating how they want to operate, scaling as much as they want to scale, and profiting as much as they want to profit. But no business model that can't be pursued ethically and profitably should be execused as simply inevitably unethical. It should be regulated and/or banned.
YouTube regularly shows me ads that fit that analogy quite well. The ECB and Elon Musk take turns offering me guaranteed monthly deposits in my account for one time 200 and 400 euro fees. The deep fakes are intentionally bad enough to filter for good victims.
You don't even need a human to review these ads but inserting one wouldn't be expensive.
But what actually is an acceptable level of trust? Acceptable for whom? For the billionaires, it's good enough if outside is worse, or even if it merely appears worse.
