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That probably depends on your definition of a scam, but it seems fairly low. Many products and services advertised online just skirts the border of being scams or fraud.




> That probably depends on your definition of a scam, but it seems fairly low.

That probably depends on your definition of a scam but I'd argue we need to resynchronize that definition. They are scams, because the people behind them know what they're saying is plainly false, and they exploit the explosion of digital networks (like ads) to spread those lies. In the 20th century, the channels for scams were far narrower and easier to pinpoint.


i came to say that, even outdoor advertising probably gets 10 or 20% revenue from snake oil

And what percentage of infomericals and other off-peek TV advertising is in the grey area around scams?

Those are the other 90% of Meta revenue. Pure criminal fraud is 10%.

Agreed. At best most of the stuff I ended up buying from an Instagram ad turned out to be oversold or overpromised and underdelivered. While not a scam outright, it's sort of training me to avoid buying anything from ads...

There is an entire network of "get rick quick just by my pdf" intagramers, who peddle a pdf teaching you how to find a chinese product, make a website, and then drop ship that chinese product for 3x the cost to unsuspecting buyers.

Probably 75% of products you see on instagram ads, you can go find on temu for their actual cost, usually at 80% discount.


> Probably 75% of products you see on instagram ads, you can go find on temu for their actual cost, usually at 80% discount.

But when you do buy it on Temu, is it even a legitimate product?


There's lots of legit stuff on temu

It's the same product.

I understand that. Doesn't answer the question.

It got so bad that even non-tech savvy people around me learnt to do a lot of research about any product shown on Instagram ads.

To me any product advertised on Instagram, or through YouTubers sponsorships, have become synonymous with overpromised bullshit if not outright scams. Every single time I see a sponsorship deal on a YouTube video I do some research just to validate it, and the vast majority of it are outright shitty products.

It's been working great as a signal of what products not to buy.


One of my theories is that there isn't actually enough honest companies buying ad space to satisfy the shareholders in companies like Alphabet or Meta. If they actually care to also filter out the ads for junk products and services, there would probably be a minor collapse in the industry.

Honest companies are priced out by scammy companies, and as long as these companies share the profits they are totally fine profiting off scams. They make more money off the scams, simply put.



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