Microsoft's timing was the worst. I think they announced this a year after Swift was already announced, but before Swift was open sourced. So Microsoft wouldn't be able to deal with things like Obj-C/Swift interop which iOS developers were already jumping onto. And Microsoft's Windows 8 mobile initiative was pretty clearly a flop by this point.
Frankly, this Obj-C effort needed to be done way earlier, starting with AppKit, like back when Microsoft was panicking that OS X 10.4 Tiger was going to kick Longhorn's butt. If these tools had already been proven useful before the dawn of the iPhone, Microsoft might have had a chance of riding the iOS wave.
QuickTime for Windows existed long before then, and Apple ported a bunch of the old Classic Mac Toolbox to Windows as part of that.
IIRC it was actually this Windows port of Toolbox that in some ways laid the foundation for Carbon - i.e. a port of the Toolbox API to what became Mac OS X.
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