There will be increased transparency since microsoft will now have to report on the performance of its openai equity [1]. The concern is that while chatgpt is a great app, the economic benefits of the current investments are being questioned. There is starting to be skepticism of ai as the public starts to get jaded. This happens in all fads. That explains why the media is buzzing with articles like these which are becoming increasingly critical while earlier they were all aboard the ai-train.

[1] https://news.ycombinator.com/item?id=45719669