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It would correlate well with the social media boom in the late 2000s. Digg, Reddit, Twitter, Google's purchase and aggressive expansion of Youtube, etc. 4Chan.

When did algorithmic recommendations (by which I mean injecting content into your feed to maintain attention, rather than an attempt to rank by quality) become commonplace? ISTR Youtube was being criticised for pushing conspiracy theories in the late 2000s, but I could be misremembering the timeline.



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