For a "statement" piece and limited edition with otherwise no notable features I'm surprised how cheap it is.

It's a Swatch, their prices don't go much higher.

If it were a Rolex or a Patek Philippe that did the same, I'm sure there'd be another zero at the end.

For full effect, it should be priced 100 in Switzerland and 139 in the US

139 CHF is 174$, you have the punishment right there.

With the tariff it should be $242.