I do not, as a principle, click on Tim Ferris links, or that wine guy, or various other self-promoters. A hardline, yes, but it's a choice I have been happy with.
I agree 100% about avoiding the self-promotion nonsense, but I would make the following exception for "that wine guy" (Gary Vaynerchuk): his wine videos are terrific! I learned a ton about wine and the wine industry from http://tv.winelibrary.com/ (and later, http://dailygrape.com/) when he was still actively producing videos, and I was extremely disappointed when he stopped doing this to focus on being a "social media expert".
As mentioned in another comment, the OP is a bunch of excerpts from the book: "The Launch Pad: Inside Y Combinator, Silicon Valley’s Most Exclusive School for Startups", written by Randall Strossen.
Because the headline, as phrased, makes "ABC" seem to be an statement by Ferris.
Nevertheles, I can assure you there is higher entropy in my shot in the dark response than the linked article, and I haven't clicked on the linked article :-) Call it a hunch, wisdom, or arrogance :-P