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> Apple has taken steps

Apple engages in “privacy washing” - they take steps in the name of privacy when it disadvantages their competitors. At the same time, Apple has no problem collecting say Spotlight and Safari search terms … or “features” from Photos etc.

I agree that ads as a monetisation channel were a mistake. But beyond that, privacy is a human right and should be applied without exception.



Is there any actual evidence that Apple is collecting this information and either using it for tracking purposes, or selling it to others who do? As opposed to processing it in aggregate to improve their services?

If there is, I'll be the first to say they shouldn't be doing that, and I would definitely prefer them not to be collecting it in the first place, but there are different kinds and purposes of data collection.


I don’t think they’re selling it (at least that) but it’s spotlight and the browser … exactly where one tends to type sensitive things. It’s unsettling to know everything I typed becomes a dataset to circulate all divisions within a big corp for years to come, for data analysis, unit tests and who knows what else.




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