The wiring for 48V can be a lot thinner than it is for 12V. As there is a square law involved for resistive heating it turns out that wiring for 48V can use 1/16th of the weight of copper as that for 12V.
A switchmode converter can be designed for 48V just as easily as 12V.
It's far cheaper and easier to just pluck a readily available 12V power supply off the shelf than it is to design one that will have limited applications outside of a single manufacturer.
The wiring for 48V can be a lot thinner than it is for 12V. As there is a square law involved for resistive heating it turns out that wiring for 48V can use 1/16th of the weight of copper as that for 12V.
A switchmode converter can be designed for 48V just as easily as 12V.