So if my browser auto-completes their domain name and I accept that (causing me to navigate directly to their site and then I click AWS) it's not a report; but if my browser doesn't or I don't accept it (because I appended "AWS" after their site name) causing me to perform a Google search and then follow the result to the AWS page on their site, it's a report? That seems too arbitrary... they should just count the fact that I went to their AWS page regardless of how I got to it.
I don't know the exact details, but I know that hits to their website do count as reports, even if you don't click "report". I assume they weight it differently based on how you got there (direct might actually be more heavily weighted, at least it would be if I was in charge).
