I had been a customer of Amazon for almost 20 years. I had Prime since day one. For me the breaking point was when they increased the fee and then decided to have ads for Prime Video. I sold the few Amazon stocks I had, and canceled Prime.

I found after I canceled Prime, my Amazon spending significantly went down. Sometimes I will add something to the cart, look at the shipping fee, and decide to abandon the cart. Canceling Prime made me realize I was ordering a lot of junk I didn’t need.