Exactly. I also wonder what the end game is. If creating content becomes a loss-making exercise, people will logically stop and the LLMs will have less and less to content to 'train on.' And as even large news corps are increasingly deploying internal LLMs, the deadening banal style of LLMs, A.I. over-view etc will inevitably drive readers away. I use Perplexity for search in place of Google and it surfaces good links most of the time. But what do tech and media companies - even spotify - think they will do when the artists, reporters and creatives stop feeding them? Or readers don't want to read banal summaries of everything?