I think the title is a little tongue in cheek. The rest of the blog post develops the Foundations of arithmetic in a clear, well-grounded manner. This is probably a really good introduction for someone about to take a Foundations course. I say this having just Potter's "Set Theory and it's Philosophy" which covers the same material (and a lot more obviously) in 300 some pages. Another good introduction is Frederic Schuller's YouTube lectures, though already there you can start to see the over abstraction.