If you have a sufficiently broad definition of 'product', then yes.
Millions of people are passionate about brands like the "Dallas Cowboys" and "Star Wars" and will dress up in costumes and go to events with like-minded people.
But for normal products, like USB headsets? Nobody's dressing up as the Jabra 20 Stereo USB-C Headset to go to the big Jabra Convention.
> If you have a sufficiently broad definition of 'product', then yes.... people are passionate about brands like the "Dallas Cowboys" and "Star Wars"....
Some people are passionate about coffee, others knitting. I'm not sure it's a broad definition of product you need, but more like a broader definition of people. They probably don't all fit into your sports nerd bubble. Most people are passionate about something.
Millions of people are passionate about brands like the "Dallas Cowboys" and "Star Wars" and will dress up in costumes and go to events with like-minded people.
But for normal products, like USB headsets? Nobody's dressing up as the Jabra 20 Stereo USB-C Headset to go to the big Jabra Convention.