"Merchants are ranked based on availability, price, quality, whether they are the maker or primary seller of that item, and whether Instant Checkout is enabled."
So, this is a race to de bottom for any SMB. If this didn't work for Instagram and Facebook, I don't think is gonna work for them neither.
What's interesting is that they're REALLY trying to see what's going to stick before the wheel stops spinning. From "AGI" and gpt5 getting Altman all "scared" of what's coming to trying to sell ads, a social media showing ai videos, among other things ("app" store with GPTs, etc.).
If there was a statement that we were in a bubble waiting to pop, this right here is plenty enough proof of that.
So, this is a race to de bottom for any SMB. If this didn't work for Instagram and Facebook, I don't think is gonna work for them neither.
What's interesting is that they're REALLY trying to see what's going to stick before the wheel stops spinning. From "AGI" and gpt5 getting Altman all "scared" of what's coming to trying to sell ads, a social media showing ai videos, among other things ("app" store with GPTs, etc.).
If there was a statement that we were in a bubble waiting to pop, this right here is plenty enough proof of that.