In the US, delivery was pretty spotty in the pre-app days (pizza places tended to have it almost always, other restaurants were case-by-case). The idea of more community organized joint delivery services is really interesting, it just didn’t exist anywhere I lived in the pre-app-days (maybe it was a thing in major cities, that wouldn’t surprise me).
I wonder why the apps out-competed it. Delivery apps are often not even supported officially by the restaurants, right? It’s just sort of like—if somebody comes in for the pickup and gives the right name, they don’t typically care and will just give the delivery guy your order. So it isn’t like some vendor lock-in thing, seems just like network effect from the users or something…
Sure because you had to distribute sales and place product. You shifted marketing off to the retail location and distributor and you still controlled the price / mark up.
Pizza is already sold, the last mile delivery should have zero impact on its retail. Right now the last mile delivery has a near monopoly on retail of a restaurant. Pretending that toast/grubhub/seamless somehow benefit the customer is pure rubbish.
I wonder why the apps out-competed it. Delivery apps are often not even supported officially by the restaurants, right? It’s just sort of like—if somebody comes in for the pickup and gives the right name, they don’t typically care and will just give the delivery guy your order. So it isn’t like some vendor lock-in thing, seems just like network effect from the users or something…