I actively dislike Zig's memory safety story, but this isn't a real argument until you can start showing real vulnerabilities --- not models --- that exploit the gap in rigor between the two languages. Both Zig and Rust are a step function in safety past C; it is not a given that Rust is that from Zig, or that that next step matters in practice the way the one from C does.
Wasn't Bun the project where the creator once tweeted something along the lines of "if you're not willing to work 50+ hours a week don't bother applying to my team"? Because if so then I'm not surprised and also don't think Zig is really to blame for that.
I'm pretty sure that in an overworked environment the engineers would reach for Rust's unsafe mode pretty quickly because they're too tired to make sense of the borrow checker.
I'm no expert, but I've been hacking in Rust for several years now, and the only unsafe I've written was required as part of building a safe interface over some hardware peripherals. Exactly as intended.
The borrow checker is something new Rust devs struggle with for a couple months, as they learn, then the rules are internalized and the code gets written just like any other language. I think new devs only struggle with the borrow checker because everyone has internalized the C memory model for the last 50 years. In another 50, everyone will be unlearning Rust for whatever replaces it.
Just for background, I have not tried out either Zig or Rust yet, although I have been interestedly reading about both of them for a while now, on HN and other places, and also in videos, and have read some of the overview and docs of both. But I have a long background in C dev earlier. And I have been checking out C-like languages for a while such as Odin, Hare, C3, etc.