The founders decided "it had been a wild ride but all journeys come to an end" so the prices and upselling now keep increasing so that the private equity that bought them can see fast short-term gains (the only thing they care about).

https://news.ycombinator.com/item?id=35080777

https://www.crunchbase.com/acquisition/montefiore-investment...

https://news.gandi.net/en/2019/02/futureofgandi-the-adventur...