What's so great about this? A phone with a weird shape due to the camera? Yahoo, yay so light /sarcasm. Who cares? $1000 for another shiny object thats thin, that has "ALL DAY" battery? Like every other iPhone or phone on the market?

It's not innovative -- innovative would be an "ALL WEEK" solution. This is worth looking at: https://youtu.be/WEmZpHXwu5k