This is meaningless. A friend of mine had a heated discussion with a Samsung rep at a local mobile store. The rep insisted the phone he handed her was a Samsung Galaxy 3, when in fact it was a Galaxy 2.
<sarcasm>It is scandalous that Samsung would release a new phone that consumers can't differentiate. If he wasn't such an Android fanboy, he would have recorded the whole interaction and posted in on YouTube to show the world that they are all being scammed. </sarcasm>
I don't see the use of "scandalous" or "fanboy" in the linked article (though no doubt they appear in the comments, just like yours). It's just a funny dig at a not-as-innovative-as-expected product release.
The real point is that the years of rapid evolution (and, by extension, platform differentiation) are behind us. After a few years where they weren't, phones are just phones again. Hell, you could hand a bunch of people a GSIII and tell them it was an iPhone 5 and get similarly hilarious results.
But screaming about hypocrisy is missing the point.
