https://users.ssc.wisc.edu/~jpiliavi/965/hwang.pdf
I call it the notice-dislike effect on HN, which is a terrible name that I'm waiting for someone to improve on: https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que....
https://users.ssc.wisc.edu/~jpiliavi/965/hwang.pdf