Revisiting my comment from a couple of weeks ago, "mass media, which includes Google, however they may try to deny it, lives by the numbers, which means adapting to the lowest common denominator. Just think, as the Internet spreads, Google will evolve (devolve) closer and closer to broadcast TV!"
Just substitute "the Web" for "Google"; the Web is becoming television!!
The problem is the "mass" part. While I agree that not needed approvals is a good thing, from the point of view of "massification", mass broadcasting just makes it go faster. You have the lowest-common-denominator on both ends of the communication channel. It strengthens the old joke about calling the TV an "idiot box": It has an idiot on both sides.
The reason the internet won't actually get as bad as TV is the lack of approvals, and relatively low cost even for good quality production. The problem is that it gets harder to find amongst all the bleep. Search engines help, but I have found some useful sites, by following links, that apparently aren't indexed by Google or DuckDuckGo.
Just substitute "the Web" for "Google"; the Web is becoming television!!