No. It's neither an alliteration nor a rhyme. 5 minutes of jive might have worked a couple of decades ago. Five minutes of fail? not bad, just doesn't sing though.

I think my fave is a half kilosecond of life cheapened.

If I were Robbins I'd start my day looking in a mirror and laughing myself silly for 10 minutes about how much money I'd made spouting this nonsense.