>Zorin OS is built on the same Open Source software that powers the New York Stock Exchange and computers on the International Space Station.
>Thanks to the advanced security features of Linux, Zorin OS is resistant to PC viruses and malware
The whole landing page is full of those statements. It seems like they are targeting a demographics with low tech literacy, but I don't know how productive those statements are really.
> It seems like they are targeting a demographics with low tech literacy
True, and often overlooked in the world of Linux.
> but I don't know how productive those statements are really.
What it really means is that it comes with 20GB of so of preinstalled Flatpak apps for a whole bunch of use cases: graphic art, sound and music production, video and podcast editing, live streaming, etc.
Stuff you need domain-specific knowledge to find and install on Linux, and which on Windows costs real money and probably will get you a tonne of spyware, ad banners etc.
Nothing vastly demanding if you have the knowledge.
Rather than giving you an app store and leaving you to it to find it, learn it, navigate it, and find the apps you need and avoid anything dodgy, they take a whole catalogue of premium big-name FOSS apps and preload the lot.
It's big, and when I reviewed it, it filled my VM and then a real disk partition -- but in real life, you nuke Windows and dedicate a laptop to this, and then it's fine.
It's simultaneously too much and too little. If the reader is genuinely a tech layperson, eg, someone who grew up on iPad and nothing else, then "open source" and "Linux" are just confusing filler words and a better statement would be
"Zorin OS is built from the same software that powers the New York Stock Exchange and computers on the International Space Station.
Thanks to its advanced security features, Zorin OS is resistant to PC viruses and malware."
The root is that the writers are pushing Linux, and writing through that lens, instead of internalizing the ur-problem that the readers have of "needing to get off Windows" (for whatever reason) and writing content that addresses that.
Commented this above, but I've had freinds and family ask about alternatives to windows lately because of privacy concerns or just being unhappy with it. I've been sending them the link to the ZorinOS page, and it's been popular with them. It convinced my dad to try Zorin on a new laptop they were buying, and he's been happy with it.
I would think if somebody could figure out how to install an OS just being given a link to that page, they're probably savvy enough that they could figure out how to use something like Ubuntu. But really, in your case, the marketing copy on their site isn't really doing much, your family got there because of the word-of-mouth reference.
If somebody is navigating to a website for an OS, they already have some sort of clue that a new OS would be solving their problem, which indicates that they do have some level of understanding beyond what most people would. Really the average computer user today doesn't know that an OS is a separable part of their computer... most people think of computers as "Mac computers", or "Windows computers".
In the case of my dad's computer, I installed Zorin for him. However the website itself convinced him that Zorin was what he wanted instead of windows.
Those two statements rubbed me the wrong way (more than the $5000 statement). Reminds me of military-grade encryption, etc. Completely void of any meaning, but sounds great to laypeople.
My father has gotten distrustful of windows, and wanted an alternative. I sent him a link to the Zorin home page, and it convinced him to try it out on a new laptop they were buying (I installed it for them). They've been quite happy with it, and I expect they'll want to swap over their other PC as well.
So it seems to me that this homepage was very successful, at least in this case of a linux user being able to recommend it to a non-techie.
>Thanks to the advanced security features of Linux, Zorin OS is resistant to PC viruses and malware
The whole landing page is full of those statements. It seems like they are targeting a demographics with low tech literacy, but I don't know how productive those statements are really.