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Consumers aren't paying to use the equipment. They're paying for the sensation that they care about their bodies and for the peace of mind of knowing that if they had time or motivation they could go work out. Interest in something = spending money on it (at least here in America).


That's an extremely cynical view. You really don't think that people spend money on gyms so that they can go into the place and use the equipment?


There's an episode of Penn and Teller's Bullshit on this very subject. I'd guess 10-15% of gym members go to the gym regularly.




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