Also, Wix bought this guy with an impressive track record. There might be an earn-out that's not being discussed.
The article mentions that $25M is a retention bonus for those eight employees. (About $3M each — a nice bonus by any standard, but not insane for SV + AI. Presumably that's Wix stock, not cash.)
So the purchase price might be made up of components something like this:
- $30M for the client list
- $25M retention bonus to employees, with standard RSU vesting
- $25M for the founder, with earn-out goals over four years
The article mentions that $25M is a retention bonus for those eight employees. (About $3M each — a nice bonus by any standard, but not insane for SV + AI. Presumably that's Wix stock, not cash.)
So the purchase price might be made up of components something like this:
- $30M for the client list
- $25M retention bonus to employees, with standard RSU vesting
- $25M for the founder, with earn-out goals over four years