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To answer your question: a sturdy, forged aluminum computer with a powerful unix-like OS with the most polished interfaces around and the greatest collection of software of all systems? With a 200dpi+ display? With wireless, seamless, video/audio streaming to other devices? Bluetooth 4? The best multitouch trackpad? The only decent power cord on earth?


None of those are particularly interesting to me... not at double the product cost. Maybe I'm just in the minority and don't get it.


Don't forget the cute minimalistic bitten apple and the fact that they are #1 in product placement.




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