That is definitely different. I understand the catchy headline and the grouping together of newer tlds but it's unfair.
The headline should have read "do at least a modicum of research into a company you are about to tie your entire brand to before you do so".
This doesn't apply to a lot of "cutesy" two letter tlds and it does apply to a lot of things that aren't tlds (whatever fly-by-night/about to get aqui-hired SAAS startups you are considering using as core pieces of your business)
The headline should have read "do at least a modicum of research into a company you are about to tie your entire brand to before you do so".
This doesn't apply to a lot of "cutesy" two letter tlds and it does apply to a lot of things that aren't tlds (whatever fly-by-night/about to get aqui-hired SAAS startups you are considering using as core pieces of your business)